Why The "Famous Kerala chips " Don't Have a Good Brand Globally

             Kerala chips are delicious ,dried and crispy snacks from India . Banana chips, tapioca chips and jackfruit chips are popular Kerala chips. Made from thinly sliced banana ,tapioca or jackfruit and commonly fried in coconut oil.  

                                             

Jackfruit chips

Banana chips

Tapioca chips

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      The abundance of banana ,tapioca and jackfruit in Kerala make these chips are readily available snack. These chips can be stored for more than six months without adding preservatives. There are many local brands available in all convenience stores of Kerala , but nationally and internationally there is no unique brand. This food business require minimum capital required to many other manufacturing business , but yields enormous profit. 

                            French fries can be found in restaurants and food chains in nearly every corner of world. French fries rapidly transcended borders and cuisines to become global sensation . The 'McDonald's ' played significant role in popularize French fries worldwide. But these Kerala chips don't have global popularity or universal acceptance. 

McDonald French fries

                     There should be more investment in famous Kerala chips business  and create a strong brand. The advertisements by famous celebrities and catchy jingle, which helps to create a positive brand image . Utilize social media platforms like Instagram ,Facebook ,YouTube for promotion. Additionally, list the products on various e-commerce platforms. Make famous Kerala chips a global snack .